THE WEALTHIEST IN THE WORLD
Over time, YouTube has emerged as a trailblazer among social media platforms, facilitating content creators to monetize their work. Consequently, it has become a pivotal player in the burgeoning creator economy. Some of its foremost creators have amassed vast fortunes through diverse monetization strategies, including advertising revenue and establishing their brands.
So, who are the most richest YouTubers of 2023, and precisely how much are their riches valued? Drawing insights from reputable sources like Forbes, Business Insider, celebritynetworth.com, and caknowledge.com, we have curated a roster of the ten wealthiest YouTubers in 2023, featuring their subscriber counts, net worth, and annual earnings.
1: Jeffree Star
At the zenith of our list stands Jeffree Star, with a staggering net worth surpassing $200 million and an annual YouTube income ranging between $15 million to $20 million. Jeffree initially attained notoriety on MySpace and ventured into a music career in the 2000s, albeit with limited success. However, in 2014, he redirected his YouTube channel to promote his cosmetics brand, Jeffree Star Cosmetics. This cosmetics empire has had remarkable success, amassing an estimated annual revenue of $100 million.
2: Like Nastya
Following closely is one of several child-oriented channels, “Like Nastya.” Featuring content tailored for toddlers and young children, the channel stars Anastasia Radzinskaya. Born in Russia in 2014, her parents established a YouTube channel filled with viral content such as unboxing videos, playtime clips, and children’s songs. “Like Nastya” ranks among the most subscribed YouTube channels, boasting 104 million subscribers as of early 2023. Her wealth valuation varies significantly, ranging from $20 million to $260 million. A more conservative estimate pegs her fortune at $106 million, based on an annual YouTube income of $18 million.
3: Mr. Beast
In the third position, we have Jimmy Donaldson, also known as Mr. Beast. He manages the most subscribed creator channel on the platform, with an audience exceeding 150 million followers (excluding brand channels). His content spans a broad spectrum, encompassing pranks, challenges, and generous giveaways, collectively amassing billions of views. Mr. Beast’s net worth currently hovers over $100 million, although this figure remains quite approximate due to his diverse income sources and notable philanthropic efforts. Notably, his earnings have surged recently, with an estimated $54 million earned in the previous year, $32 million of which stemmed from advertising revenue alone. Forbes even speculates that his income could soar to $110 million in the current year, potentially making Mr. Beast the first YouTube billionaire.
4: Ryan Kaji
Another formidable contender among the wealthiest YouTubers is 11-year-old Ryan Kaji. His YouTube channel, “Ryan’s World,” was inaugurated in 2015 when his parents uploaded videos of him unboxing new toys. Today, “Ryan’s World” offers diverse children’s content, including educational videos, imaginative role-playing, DIY crafts, and captivating science experiments. In addition to earnings from YouTube, Ryan benefits from a thriving line of “Ryan’s World” merchandise that has permeated mainstream retail outlets like Target. His net worth currently approximates $100 million, accompanied by roughly $43 million in annual earnings.
5: Vlad and Niki
A third children’s channel in our top ten roster is “Vlad and Niki,” starring the 9 and 7-year-old siblings Vladislav and Nikita Vashketov. Similar to “Like Nastya,” they hail from Russia and swiftly gained YouTube stardom when their parents established their channel in 2018. Their content entails delightful challenges, toy-centric escapades, and exciting adventures. A recent video showcased their exploration of child-friendly activities in Dubai. “Vlad and Niki” presently boast a net worth of approximately $88 million, having accrued an additional $43 million in the past year, thanks to advertising revenue from YouTube and various brand partnerships.
6: Logan Paul
Unsurprisingly, YouTube luminary Logan Paul claims his spot on this elite list. Logan initiated his career on Vine and swiftly ascended to become one of the most influential richest YouTubers. Nevertheless, his channel encountered severe controversy in 2018 when he uploaded a video from a notorious suicide location in Japan, which inadvertently displayed a deceased individual. While YouTube removed Paul’s channels from its prestigious advertising program, Google Preferred, he remained a significant force on the platform. More recently, Paul has ventured into professional boxing, dabbled in acting, and presided over a profitable merchandising company, Maverick Apparel. Logan Paul’s total net worth in 2023 is estimated at approximately $45 million, although figures may diverge. His annual income is estimated at $18 million.
Our next entrant among the richest YouTubers in 2023 is Felix Kjellberg, more popularly recognized as PewDiePie. This Swedish YouTube sensation operates one of the most subscribed channels on the platform, renowned for his gameplay and reaction videos, boasting an audience of over 110 million subscribers. In 2023, PewDiePie’s net worth is conservatively estimated at $40 million, with an annual income ranging between $15 million to $20 million.
Another toweringly successful YouTuber celebrated for his gaming content is Richard Tyler Blevins, better known as Ninja. In addition to his YouTube channel with a subscriber base exceeding 23 million, Ninja oversees the most followed streamer channel on Twitch. His net worth is around $40 million, with annual earnings fluctuating between $6 million and $12 million. Dedicated social media graphic designer would be worth full as according to 2023 stats for all richest youtubers.
Mark Edward Fischbach, better known as Markiplier, secures the ninth spot on our list. His channel, boasting over 34 million subscribers, delivers diverse content encompassing horror game playthroughs and reaction videos. His estimated net worth reaches $35 million, with an annual YouTube income totaling $6 million.
Rounding out our compilation of the wealthiest YouTubers in 2023 is Daniel Middleton, also known as Dan TDM. This British YouTuber initiated his channel, “The Diamond Minecraft,” in 2012, and it has since evolved to offer an extensive array of gaming content featuring titles like Roblox, Sonic the Hedgehog, and Pokémon. Presently, he commands an audience of over 26 million subscribers. Dan TDM’s net worth is roughly $35 million, accompanied by an annual income approximating $3 million.